Scaling Coaching & Consulting with Facebook Lead Ads: A Board Game Success Story

Introduction

A leading business coach in the board game consulting niche aimed to scale their practice by leveraging high-converting online leads. To achieve this goal, a strategic Facebook Lead Ads campaign was designed and executed, focusing on three primary segments: Advantage+ Prospecting, Retargeting, and Lookalike audiences. The results not only generated a higher volume of quality leads but also demonstrated impressive improvements in cost-efficiency and engagement across the board.

Campaign Strategy

Objective: Extend reach among entrepreneurs and business owners interested in coaching, and maximize qualified lead volume.
Audiences: Segmented into Advantage+ (broad prospecting), Retargeting (warmer audience), and Lookalike (users mirroring existing clients).
Ad Format: Utilized Facebook Lead Generation Ads, providing a frictionless form-fill experience directly within the Facebook ecosystem.

Performance Insights

Retargeting Ads Drive the Most Efficient Leads

Leads Generated: 67 Meta leads, the highest among all segments.
Amount Spent: ₹6,263.05, delivering substantial cost savings.
Cost per Lead: ₹93.48 per Meta lead, less than half of the prospecting segment and one-third of the lookalike audience cost.

Comparative Table of Results

Prospecting and Lookalike Ads

The Advantage+ Prospecting campaign brought in 51 leads at a cost per lead of ₹211.93, giving broad reach but at a higher unit price.
The Lookalike segment yielded 20 leads at ₹274.39 per lead, reaffirming that targeted retargeting delivers the best value.

Key Takeaways

Retargeting campaigns performed best, achieving the lowest cost per lead and the largest lead volume, demonstrating the value of nurturing existing audience interest.
Segmentation across audience types allows balanced scaling—prospecting feeds the funnel, retargeting closes the deal.
Optimized spend by shifting budget dynamically to the most cost-effective segments ensured maximum marketing ROI for the client.

Conclusion

By embracing a tailored Facebook Lead Ads approach and iteratively optimizing segments, the business coach client successfully scaled their consulting pipeline for the board game sector. The campaign’s combination of high-quality leads, cost control, and audience insight serves as a replicable model for coaching and consulting practices seeking significant, sustainable business growth.

Unlock your business’s true growth potential with expert coaching—start your journey today! If you’re a business coach looking to consistently attract high-quality leads and expand your client base, partner with a dedicated freelancer who specializes in smart, results-driven lead generation. Elevate your practice and connect with motivated clients—reach out now to discover how targeted Facebook campaigns can fill your calendar with valuable prospects.